What is Augmented Reality Technology?

Augmented reality has become one of the most popular trends in recent years. Many of us are still heedless about this current technology development, but this term can’t be neglected.

 If you think that Smartphone and apps have become a fundamental part of modern living, helping keep things more organized, wait until you hear about augmented reality.                

How Augmented Reality can be defined?

The definition of augmented reality can be described as an interactive experience of a real-world environment where the objects that dwell in the real-world are intensified by computer-generated visceral information. It is an auspicious technology every business is trying to clout to transform their day-to-day operations and deliver riveting experience to their customers.

In other words, augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with virtual computer-generated imagery – creating a mixed reality. It is a technology that enlarges our physical world by adding layers of digital information into it! The augmentation is formally in real-time and in semantic context with environmental elements.

With the help of advanced augmented reality technology, the information about the surrounding real world of the user becomes interactive and digitally usable.   Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on the top of the real world view.

How does AR works?

As the name implies, this technology alters through superimposition of images that are digitally generated onto the actual environment. Curious about how does augmented reality work? Well for this, a certain range of data may be used and you will be able to see the result in both natural and artificial light.

Augmented reality can be displayed on various devices including screens, glasses, mobile phones and handheld devices. The technologies it involves are SLAM, depth tracking and some of the other components.

  • Cameras & sensors: The process involves collecting data about user’s interactions and sending it for processing. The cameras on devices scan the surroundings and with these details, a device identifies physical objects and generates 3D models.

  • Processing: Augmented reality devices need a CPU, GPU, flash memory, RAM, Bluetooth/Wi-Fi, and GPS etc.  in order to compute speed, angle, direction, space orientation etc.

  • Projection: A tiny projector on headsets of AR, which is responsible of taking data to the sensors and project digital content on the surface to have a view.

  •  Reflection: AR devices also contain mirrors to aid human eyes to view the virtual images. Some of the devices have an array of small curved mirrors while other have a double-sided mirror to reflect light to camera and to eye of users.

What are some popular examples of augmented reality?

Augmented reality has various examples which are quite considerable.  Some of the current examples of AR are in 3D viewers like AUGMENT, Sun Seeker, browsers like Argon4, AR browser SDK, Games like Pokémon Go, Parallel Kingdom, and Zombie Go etc.  It has examples in GPS as well like AR GPS Compass Map 3D, AR GPS Drive/Walk Navigation etc.

Applications of Augmented Reality

Augmented reality has applications in almost every industry and it helps the business in providing complete information about their product or services in a single click from electronic devices.

All of the industries today in the world are using this solution to provide information about their services to their client in just single click. Not only this saves time and money of the industries but also help them to reach proper audience.

Augmented reality has application benefits in some of the major sectors. Few of them are described as follows.

  • Real Estate

AR solution is a process through which the software supports to clarify the imagination of how a house or flat will look after construction. A buyer can simply use his phone’s camera and use these applications available in their phones to see how their property will look after completion from different angles.

Buyer will be more careful with his or her purchase decisions and builder will be able to show the map of property with other from on paper technology.

  • Manufacturing

Augmented reality has applications in manufacturing as well. A manufacturer will be able to see how a new material really looks like and the space it will take in the factory to install. To get the information of new coming equipment Augmented reality technology is been used by manufacturers through their phone’s camera for scan or click of equipment.

  • Gaming

Not only for business, augmented reality has other purpose applications too. It is being utilized for gaming purposes. With the recent innovation in technology, better use of sensors, detection & movements, AR has given boost to gaming industry in some recent years.

  • Medical Field

This new AR technology is also useful in the medical industry as it can instantly deliver the doctors and surgeons with the information about patient’s activities of body like blood pressure, heart rate etc by just examining them. Augmented reality can also help the doctors while doing major surgeries by delivering them important information regarding patient’s condition at that moment. Various apps have been made to help doctors for analyzing patient’s condition with the help of augmented reality.

  • Education

Education is a very important industry to be targeted when it comes to augmented reality application. For primary education, AR solutions are booming. For explaining the alphabets, mathematics and other subjects, schools are using such technology where they can provide their students the detailed information of the subject. There are many applications which can give facts, figures and descriptions of the subject.

  • Workplace support

AR applications support most of the work in human life. Augmented reality apps can be a strong support at the workplace as the team members can become connected with each other through virtual conferences and can also assign tasks to them for conceptualizing and discussion. Employees can also submit their work reports to their leaders by just saving them on apps.

There are many other applications related to augmented reality being used in different industries and the technology is expected to be more enhanced than now. Augmented reality is the perfect solution to boost up the business by giving complete information to the targeted audience and increasing sales for the company.

The truth is that Augmented reality can be used anywhere and make life easier and to improve quality of life due to its unlimited potential!

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