Digital marketing is one of the most vital components of online marketing which utilises online and digital technologies like desktop computers, hand held devices, mobile phones and various other electronic media and platforms to advertise products and services. It is mainly used by companies who are involved in selling and promotional goods through the internet and thus helps them reach their target markets with the help of their promotional tools. The very basic aim behind using this form of marketing is to increase customer contact or sales and thereby revenue. The various digital marketing techniques and strategies include search engine optimisation, pay per click, pay per action, etc.
Search Engine Optimisation (SEO), Pay per Click (PPC), Pay per Action (PA) and Social Media Ads (SMA) form the major components of online marketing. SEO is the process of improving a website’s search ranking and popularity in major search engines through strategic use of keywords and key phrases. PPC is a form of paid advertising wherein the advertisers have to pay only when a visitor clicks on the advertisement. Pay per action marketing, on the other hand, requires the user to perform some action before or after the advertisement has been displayed on the user’s screen. PA is an interactive advertising program where the advertisers display an image, text or video about their product or service and the users have to click on it or view it, in order to interact with the advertiser.
These TV and billboard channels are just among few examples of digital and online marketing which enables businesses to reach out to the masses. There are numerous television channels, newspapers and magazines, as well as websites, which can be used for promoting your business. You can also use the conventional forms of advertising like the classified ads, radio ads, television ads, magazine ads and the internet by creating your own website, using the various online marketing tools, and disseminating information about your business.